Syntilay Launch at ‘The Canvas’ NYC in SoHo
Syntilay took another big step forward in its mission to reshape footwear design when it unveiled it’s 2nd retail location at an ‘invitation only’ event at The Canvas NYC.
Syntilay held a launch event on the evening of March 4, 2026 at The Canvas NYC in SoHo, one of New York City's most interesting intersections of fashion, design, and emerging technology.
This permanent installation - which includes a number of our unique pre-printed 3D shoe Luminez colors for display and sale - marks Syntilay’s second physical retail presence, and the first time in New York that people could walk in and experience our shoes up close in a fashion-forward environment.
For us, this wasn’t just another product display and kiosk. It was an opportunity to place AI-generated, 3D-printed footwear directly into the heart of the NYC fashion scene.
Bringing AI Footwear to the SoHo Fashion Community
The Canvas NYC is a curated retail and gallery environment where design, art, and technology meet. It felt like the perfect setting for what Syntilay represents.
Our goal was simple: let not only trendsetters, but people of all styles and sizes experience our amazingly comfortable and distinctive looking shoes first hand.
Let the people pick them up, hold them in their hands and best of all try them on!!
Visitors were able to:
See Syntilay footwear designs in person
Feel the lightweight geometry of the 3D printed structure
Try on pre-printed shoes such as ‘PulsePodz’™ for the first time
Learn how AI and additive manufacturing change the footwear creation process
This event focused on the design and the technology itself.
People were curious. They picked up the shoes. They turned them over in their hands. They asked questions about how they were made.
That’s exactly the kind of interaction we want.
“We’re super excited to launch at The Canvas, a retailer that shares our vision of modern fashion and tech forward design. SoHo NYC is the perfect location.” Ben Weiss, CEO, Syntilay
From Concept to Shoe in Record Time
Syntilay exists at the intersection of artificial intelligence, generative design, and advanced manufacturing. We are leaders in the quickly emerging 3D shoe industry.
Instead of following the traditional footwear production pipeline - which can take 12 to 18 months - our process dramatically shortens the time between idea and product.
Design concepts can move from digital model to wearable footwear in a fraction of the time using 3D printing technology production in collaboration with Zellerfeld, one of the pioneers in printed footwear manufacturing.
This allows us to experiment faster, release new designs more frequently, and respond to what people actually want to wear. From CNET to CNBC, the press is excited about our innovative shoes!
For a design-driven city like New York, that kind of speed and flexibility is incredibly exciting.
A New Kind of Retail Installation
Our partner locations are places where people can:
discover the design process
interact with the shoes
understand how AI contributes to the shapes and structures
experience a new category of footwear
At The Canvas NYC, Syntilay now sits alongside other forward-thinking designers and brands exploring the future of fashion. Shoe shoppers can purchase our pre-printed shoes right in the store!
Being part of this community is important.
It puts Syntilay directly into conversations happening in the SoHo design ecosystem every day.
Why This Moment Matters
The March 4th launch was not just a fun party, it represents another milestone for Syntilay.
Our first physical presence showed us something important: people are fascinated when they see 3D printed shoes for the first time.
But the reaction in New York was different.
Here, the audience immediately understands that technology is becoming part of fashion design itself.
They see the potential.
They understand that footwear doesn’t have to come from molds, factories, and massive production runs. It can come from algorithms, data, and printers.
That shift changes everything.
Looking Ahead: Paris
New York is only the beginning.
Syntilay is launching its first installation in Paris at Printemps in collaboration with The Canvas and Reiner, bringing our AI-designed, 3D-printed footwear to one of the most important fashion capitals in the world.
Paris has always been a place where new design movements begin.
We believe the future of footwear belongs in that conversation.
And this is just the start.
If you’re in New York, stop by The Canvas NYC in SoHo and see the shoes for yourself OR just
See The Syntilay Canvas 3D Shoe collection online to browse or order a pair for yourself!
Once you hold them, the future of footwear becomes a lot easier to imagine.
