The Beginning
The Beginning
The Beginning
Our Approach
Our Approach
With around half of today's youth aspiring to be influencers and new age brands that have incredible influence, why not give them a true path to bring to life their own distinct creativity in the footwear category? Many influencers can sell hats, shirts, shorts, and more yet shoes are not an option. There is a great opportunity to empower these creators and to inspire the next generation.
By developing shoes with AI and 3D printing them with Zellerfeld, we have the ability to improve efficiency from build to release for a new shoe by up to 9x the industry average. This reduces the present landscape's challenges for influencers and influential brands to make shoes of their own with entirely original designs.
Syntilay is based on the word, scintillate, which means to sparkle. Our goal is to bring out the sparkle and shine in every person by creating an opportunity to wear the shoes of your favorite creators, a new talent class. So you can be one step closer to achieving your dream!
With around half of today's youth aspiring to be influencers and new age brands that have incredible influence, why not give them a true path to bring to life their own distinct creativity in the footwear category? Many influencers can sell hats, shirts, shorts, and more yet shoes are not an option. There is a great opportunity to empower these creators and to inspire the next generation.
By developing shoes with AI and 3D printing them with Zellerfeld, we have the ability to improve efficiency from build to release for a new shoe by up to 9x the industry average. This reduces the present landscape's challenges for influencers and influential brands to make shoes of their own with entirely original designs.
Syntilay is based on the word, scintillate, which means to sparkle. Our goal is to bring out the sparkle and shine in every person by creating an opportunity to wear the shoes of your favorite creators, a new talent class. So you can be one step closer to achieving your dream!
The team
The team
Dream Team
Dream Team
Dream Team
We have assembled a group of people that aspire to make a difference in expression and creativity for a new generation of talent. Each member brings their unique talents from different worlds to create a first of its kind brand.
We have assembled a group of people that aspire to make a difference in expression and creativity for a new generation of talent. Each member brings their unique talents from different worlds to create a first of its kind brand.
We have assembled a group of people that aspire to make a difference in expression and creativity for a new generation of talent. Each member brings their unique talents from different worlds to create a first of its kind brand.
Founder & CEO
Ben Weiss
Leads Syntilay’s vision to make footwear more personal, expressive, and precisely made.
Founder & CEO
Ben Weiss
Leads Syntilay’s vision to make footwear more personal, expressive, and precisely made.
Founder & CEO
Ben Weiss
Leads Syntilay’s vision to make footwear more personal, expressive, and precisely made.
Advisor | Footwear
Founder of Reebok
Joe Foster
Brings foundational footwear experience and industry perspective to Syntilay’s product journey.
Advisor | Footwear
Founder of Reebok
Joe Foster
Brings foundational footwear experience and industry perspective to Syntilay’s product journey.
Advisor | Footwear
Founder of Reebok
Joe Foster
Brings foundational footwear experience and industry perspective to Syntilay’s product journey.
Advisor | Marketing
Original Shark from Shark Tank
Kevin Harrington
Supports Syntilay’s growth with experience in brand building, entrepreneurship, and consumer innovation.
Advisor | Marketing
Original Shark from Shark Tank
Kevin Harrington
Supports Syntilay’s growth with experience in brand building, entrepreneurship, and consumer innovation.
Advisor | Marketing
Original Shark from Shark Tank
Kevin Harrington
Supports Syntilay’s growth with experience in brand building, entrepreneurship, and consumer innovation.
Advisor | Talent Relations
Former CEO of Leigh Steinberg Sports & Entertainment
David Meltzer
Advises on strategic relationships that connect Syntilay with culture, communities, and new audiences.
Advisor | Talent Relations
Former CEO of Leigh Steinberg Sports & Entertainment
David Meltzer
Advises on strategic relationships that connect Syntilay with culture, communities, and new audiences.
Advisor | Talent Relations
Former CEO of Leigh Steinberg Sports & Entertainment
David Meltzer
Advises on strategic relationships that connect Syntilay with culture, communities, and new audiences.
Creative Director
Ace Anderson
Shapes the creative direction behind Syntilay’s product stories, campaigns, and visual world.
Creative Director
Ace Anderson
Shapes the creative direction behind Syntilay’s product stories, campaigns, and visual world.
Creative Director
Ace Anderson
Shapes the creative direction behind Syntilay’s product stories, campaigns, and visual world.
CSO
Founder of NJOY e-cigs
Mark Weiss
Brings operational insight to Syntilay as the company builds a new model for footwear.
CSO
Founder of NJOY e-cigs
Mark Weiss
Brings operational insight to Syntilay as the company builds a new model for footwear.
CSO
Founder of NJOY e-cigs
Mark Weiss
Brings operational insight to Syntilay as the company builds a new model for footwear.
Chairman
Founding Member of NJOY e-cigs
Farley Weiss
Provides strategic guidance informed by experience building consumer brands from the ground up.
Chairman
Founding Member of NJOY e-cigs
Farley Weiss
Provides strategic guidance informed by experience building consumer brands from the ground up.
Chairman
Founding Member of NJOY e-cigs
Farley Weiss
Provides strategic guidance informed by experience building consumer brands from the ground up.
Advisor | Footwear
Julie Foster
Contributes footwear insight and a deep understanding of the people who shape the industry.
Advisor | Footwear
Julie Foster
Contributes footwear insight and a deep understanding of the people who shape the industry.
Advisor | Footwear
Julie Foster
Contributes footwear insight and a deep understanding of the people who shape the industry.
CMO
Rick Waters
Guides Syntilay’s market presence and helps translate technical innovation into a clear customer story.
CMO
Rick Waters
Guides Syntilay’s market presence and helps translate technical innovation into a clear customer story.
CMO
Rick Waters
Guides Syntilay’s market presence and helps translate technical innovation into a clear customer story.
Advisor | Marketing
Brandon Adams
Brings marketing perspective to Syntilay’s work at the intersection of design, technology, and culture.
Advisor | Marketing
Brandon Adams
Brings marketing perspective to Syntilay’s work at the intersection of design, technology, and culture.
Advisor | Marketing
Brandon Adams
Brings marketing perspective to Syntilay’s work at the intersection of design, technology, and culture.
Advisor | Operations
Dr. Murray Friedman
Advises on the operational foundations required to deliver a thoughtful, high-quality footwear experience.
Advisor | Operations
Dr. Murray Friedman
Advises on the operational foundations required to deliver a thoughtful, high-quality footwear experience.
Advisor | Operations
Dr. Murray Friedman
Advises on the operational foundations required to deliver a thoughtful, high-quality footwear experience.
Advisor
Jordan Noone
Offers guidance from the frontier of advanced manufacturing and the future of how products are made.
Advisor
Jordan Noone
Offers guidance from the frontier of advanced manufacturing and the future of how products are made.
Advisor
Jordan Noone
Offers guidance from the frontier of advanced manufacturing and the future of how products are made.
AI Design + Development
AI Design + Development
The majority of our shoe design has been by artificial intelligence with our designer steering along the process and making refinements. The AI process is broken down into stages and primarily features concept creation, sketch formation, model generation, and pattern generation.
The majority of our shoe design has been by artificial intelligence with our designer steering along the process and making refinements. The AI process is broken down into stages and primarily features concept creation, sketch formation, model generation, and pattern generation.
The majority of our shoe design has been by artificial intelligence with our designer steering along the process and making refinements. The AI process is broken down into stages and primarily features concept creation, sketch formation, model generation, and pattern generation.
Concept Creation
01
We use AI software to help us conceptualize the shape of our design and how it would look overall. This helped us reduce time from sketching as we already landed on a more concrete direction.
Sketching
02
Once our path was ideated we needed to take the concepts and materialize them. Our designer created a sketch from the concepts which we worked to make a 3D model from using AI to generate.
3D Model Generation
03
After we had the clearly defined shape of our shoe we now needed a version that can be formed into the final product. A 3D shape that we can generate patterns to and is designed for our multi dimensional world. This was done by using our sketch to generate a model with Vizcom AI.
Texturing + Patterns
04
We went through multiple stages of revisions to get the patterns and textures right. We used Generative AI to help create the patterns all around and give the shoe definition and a stellar look.