CREATED WITH JOE GATTO

Adopt. Don’t Shop.

Adopt. Don’t Shop.

Slide Into Rescue

Created with Joe Gatto, this release brings his Adopt. Don’t Shop. message into everyday life through a wearable reminder to choose rescue.

Small black rescue dog looking at the camera
Small dog waiting behind a fence
Person walking a dog in a park
Woman kissing her dog on the cheek
Close-up of a puppy paw
Dog sitting calmly for adoption
Woman hugging a dog at home
Woman hugging a dog at home
Person walking several dogs on a path
Dog looking through a fence
Person relaxing at home with a dog
Dog paw resting on the ground
Woman hugging a dog
Woman hugging a dog

For every dog still waiting

For every dog still waiting

For every dog still waiting

for a

for a

home

home

home

Person walking a dog in a park
Woman hugging a dog at home
Small rescue dog looking at the camera
Small dog waiting behind a fence
Woman kissing her dog on the cheek
Close-up of a puppy paw
Person walking several dogs on a path

Celebrating

rescue

dogs

everywhere

Person walking a dog in a park
Woman hugging a dog at home
Small rescue dog looking at the camera
Small dog waiting behind a fence
Woman kissing her dog on the cheek
Close-up of a puppy paw
Person walking several dogs on a path

Celebrating

rescue

dogs

everywhere

Joe’s love for dogs sits at the heart of this collaboration, turning a personal cause into a message people can carry with them.

Inspired By Joe’s Love Of Dogs

Designed Around The Cause

Meet Spumoni

The rescue dog behind this collaboration.

When Joe Gatto met Spumoni during a rescue event, he knew she belonged with him. Today, her story lives on through this collaboration, encouraging more people to adopt, not shop.

Joe & Spumoni

In 2017, I was on the road touring playing Las Vegas, then Arizona, and ending in Los Angeles. As part of the night in Vegas, I was doing some press interviews. One of the outlets was with the organization #LOVEPUP whose tactic is an extremely smart and simple one. They ask people in the public eye with large social media followings to come take photos with dogs looking for homes and post them to spread awareness. I was being interviewed while holding a different dog and Spumoni came over curled up and fell asleep in my lap. Her story was that she was a bait dog recovered in a neighborhood in Arizona notorious for pit bull fighting rings. Bait dogs are small puppies that dog fighters use to train their dogs to kill. It’s a disgusting, heartbreaking reality. Spumoni was found sleeping under a dumpster with two male puppy siblings. I fell in love instantly and told the man that ran the organization “I’m taking this one home.” He told me “that’s not how it works” to which I replied, “That’s how it is gonna work.” However, time was not on my side. I had to be on stage in two hours and I was leaving town on a 9:00 am flight the next day. I told them I’d pick the dog up the next morning at 7:30 AM on my way to the airport. When I got back to the hotel I called the local PetSmart and asked if they delivered. The woman who answered the phone laughed out loud, rightfully so, and told me they didn’t. I then asked her if she watched a television show called Impractical Jokers, to which she replied “I love that show.” I explained to her that I was Joe and trying to adopt a dog before I leave tomorrow. She was hesitant to believe me but after she checked the internet to see that I was indeed in town playing the MGM. After I yelled “Larry” a couple times for her to verify my identity, she agreed to put it all together and deliver to my hotel concierge. A true hero. The next morning I was all set to grab the puppy and boom, Spumoni was mine. Spumoni, a Yorkie Terrier mix, is my most loyal dog. She loves me with every hair on her body. And she is my travel buddy because she’s compact, so it’s easy. I often take her along when traveling for work when doing speaking engagements or tours to provide a little comfort of home on the road. Every night when it’s bedtime she makes a little nest between my knees and curls up in the most adorable little way. Just like the first time we met.

Read full story

Joe & Spumoni

Joe & Spumoni

Joe Gatto’s Mission

A cause close to Joe, carried through every detail.

A cause close to Joe, carried through every detail.

A cause close to Joe, carried through every detail.

Joe has spent years using his voice to support rescue work and encourage more families to adopt first.

For Joe, Adopt. Don’t Shop. is more than a phrase, it’s a huge part of his life. Joe has seen that choosing rescue can change a life as he currently lives with 11 rescue dogs and 3 rescue cats (not to mention a bunny as well).

He is deep rooted in the rescue world through partnerships with multiple rescues around the country and his family run one back on Long Island, New York.

— Inspired by Joe’s love of dogs.

What Joe Has To Say

A personal message from Joe about the rescue dogs who inspired this collaboration.

Walking Miracle shoe
Walking Miracle shoe

Designed around the cause, not just the product.

From Joe’s dog to the paw-print outsole and Adopt. Don’t Shop. slogan, each detail points back to the animals this project was made to support.

Spumoni's Paw Print

The outsole features Spumoni's real paw print, turning every step into a reminder to adopt, not shop.

Adopt. Don’t Shop. Message

Rescue saves lives. Every pair helps carry the message to adopt instead of shop.

Paw Print Details

Features Spumoni's real paw print, turning every step into a reminder to adopt, not shop.

Help Keep The Message Moving

Rescue dog looking toward the camera

Rescue First

A rescued dog is not a backup choice. It is a life waiting to be loved.

Person walking a dog outdoors

Built For Walks

For the people who never miss a walk with their dog.

Every step helps a rescue story move forward.

A portion of the proceeds from every purchase will go toward animal rescue efforts, supporting the care, protection, and second chances that every dog deserves.

Rescue dog looking toward the camera

The slide keeps the adoption message in motion

The slide keeps the adoption message in motion

Helping bring attention to dogs still waiting for their forever homes.

Wear The Message Forward

Wear it as a reminder to adopt first, support rescue work, and give more dogs the chance they deserve.